Cáritas campaign hopes to ‘put a face’ on homelessness

Catholic church agency Cáritas launches video campaign to raise awareness about homelessness. Photo: COPE
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► Relief agency’s campaign wants public to look homelessness full in the face
► Agency estimates 40,000 homeless in Spain, with evictions driving increase

The Spanish Catholic church’s relief agency, Cáritas Española , has launched a video campaign in the run-up this year’s Jornada de Personas Sin Hogar (Homeless People’s Day) on 27th October hoping to raise awareness about the problem of homelessness in Spain by putting the faces of homeless people themselves to their actual stories of how they came to live on the street.

► News Sources in Spanish: La Vanuardia, 20minutos and COPE …

Called Ponle cara (literally, give him or her a face), the campaign released its first video on Monday to the media and hopes to convey by social-media sharing the message that homeless people are not anonymous, but are individuals like everyone else in society who have stories to tell about the misfortunes that can occur to anyone and leave them without a home, employment, or friends or family to help them.

► ► CLICK ABOVE TO WATCH CÁRITAS ‘PONLE CARA’ VIDEO ► ►

According to Cáritas, the video campaign hopes to make the Spanish public aware of the violation of the rights of homeless people to housing and their exclusion from full access to healthcare and public services as a result of being ostracized by society because they cannot provide proof of fixed residence when it comes to accessing those services.

The relief agency estimates that there are 40,000 homeless people across Spain, whose numbers are growing because of the thousands of families impacted by some 59,671 evictions of renters and homeowners that took place in across Spain in 2018.

► Click to read more news about Homelessness in Spain …

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