• Greenpeace urges political candidates to honor environmental pledges
• Clever campaign uses ‘Little Prince’ quote to focus attention on environment
Greenpeace has entered the political fray in the run-up to Dec. 20 national elections, mounting a clever campaign to urge leading presidential candidates to keep environmental issues center stage with the slogan: “Would the child you were be proud of the adult you’ve become?”
Using the campaign slogan to paraphrase a quote attributed to author of “The Little Prince,” Antoine de Saint-Exupéry (“Would the child you were be ashamed of the adult you’ve become?”), Greenpeace used look-alike models to portray the candidates in a campaign that went viral and grabbed news headlines and airtime nationwide.
The campaign urged each of the leaders to honor pledges they had made in the past to protect the environment and carry them through the election campaign and into the next administration.